The Video is all shown backwards, cousing many questions to be asked about what has happened to lead to this point as you have already seen what happens at the end, at the begining!
There is also a good use of colour in this video, the colour has been very toned down so they are all quite dark which reflects the overall mood of the video which is very doomy/gloomy. This darkening of the clolours makes me, as a view feel that there is a feeling of doom lingering over the whole video and that there is a sense of being stuck in this doom with no way of getting out. This is also helped by the video being played backwards.
There is also a sense of regret made by the backwards video. Its almost as if its what the man is thinking, what's going through his brain reminising what has gone wrong and what he coukd have done to have stopped the situation from getting to where it is.
I like this idea of showing a scene backwards and think it could be possible to use in our opening title sequence. This would mean people see what it is that the character does for money to start with then see what their life consists of through the journey they have taken, but seen backwards, finally bringing them to where they always start. This would help show the repetition of the character's life and help show the circle that their days consist off.
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